Yahoo! Announces End of Paid Inclusion

Yahoo! has announced that they will drop their paid inclusion offering at the conclusion of 2009.

This comes after much speculation as to whether the program would continue following the Microsoft/Bing merger in addition to the controversy around whether or not paid search results belong inside of the organic list. Instead of continuing the paid inclusion program, Yahoo! will be focusing resources upon enhancing their search advertising program through increased relevancy, ROI, and rich ad targeting.

They have made the announcement now so that they can help transition clients off of the program by the end of the year.

For more information, please refer to the following post:
http://searchengineland.com/yahoo-to-drop-paid-inclusion-program-27852