One way to generate traffic to your Web site is to exchange links with other Web sites. Both sites benefit from reciprocal links with sites that attract the same targeted audience. Links to your site increase your traffic, imply that your site is worth visiting, and may increase your search engine ranking. Links to other sites provide useful resources and give visitors a reason to return to your site.

When requesting a link, you will often get it -- especially if you offer a link back and provide good content. It is harder to get links if your content is strictly promotional. Link only to Web sites that reach the customers you want, provide information your target audience is interested in, and offer content and products that complement yours. For example, a Web design company may link to sites providing free graphics and diagnostic tools.

Five Ways to Find Linking Partners

1. Search for Web sites to exchange links with by going to search engines and using keywords related to your own site. Email the webmaster and ask for a link exchange.

2. Check out Web directories for appropriate sites.

3. Go to Link-O-Matic (http://www.linkomatic.com), a directory of Web sites looking for reciprocal linking.

4. Check out LinkShare (http://www.linkshare.com), a free referral program.

5. Subscribe to LinkUp (email: Subscribe-LinkUp@CommerceStreet.com), a discussion list service and send messages to find link partners.

Above is just five of many different ways Market Vertical Partners creates your reciprocal link program. We also teach you, while we are doing it, on how to write the email to get the request and other tips for creating links.

Learn about Market Vertical Partners additional Internet Marketing research services.

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