Paid Search Management
Why You Need An Expert
Our team of PPC experts has been in the search marketing business for over 10 years and can apply their knowledge, expertise, and advice to your pay per click campaign. Our team manages the entire process for you to select an initial set of keywords to target and researches additional keywords across your target audience while testing different combinations of text-based ad copy for effectiveness in driving qualified and quality traffic. This keyword testing is also coordinated with your natural search engine optimization campaign as we advise your company on when to focus on one search marketing technique for specific keywords.
Your PPC account manager is always one phone call or email message away to discuss new strategies, adjust current campaigns, or review current trends. More importantly, your PPC account manager will work with you to set your overall goals and targets, monitor positions and pricing, evaluate competition tactics and work hand-in-hand with you to reach the goals of the pay per click campaign.
Powerful Automation
Hands-on bid management is critical to the success of your pay per click program as daily changes occur in the search engine algorithm, competitors bidding strategies, or keyword search behavior. As these changes occur, campaign adjustments are continuously made on your behalf to stay competitive and visible for your target keywords.
To further enhance your pay per click campaign, automated bid management follows specific rules developed and managed by your account manager to deliver the best possible results. Depending on your specific goals, every keyword in your campaign is analyzed daily to find the exact and optimal bid for that particular keyword. If your goal is to maximize your total clicks on a fixed budget, our rules based system will fine tune each keyword bid to get as many clicks while spending as close to the daily budget without going over the limit. Rank based bidding lets you target a particular level of visibility, such as Top 2 listings, to emphasize short term promotions or to impose bid ceilings on particular keywords.
Performance Reporting
Our performance reporting process aggregates data from across all the major PPC providers to provide time-based reporting that is both relevant and actionable for your organization. These reports quickly provide you with the Return on Advertising Spend (ROAS) to see how effectively your pay per click marketing dollars are being put to work.
Account summary information provides information about your overall advertising spend, traffic clicks, and text ad copy effectiveness across the entire campaign. From these summary information, you can quickly determine which individual campaigns are achieving their goals and which ones need attention. In all campaigns, keyword ad groups and specific keywords can be analyzed individually for performance improvements.
There is an enormous amount of data available from your pay per click campaign, but this data must be compiled into a meaningful report that gives you the information you need to make knowledgeable decisions regarding your pay per click campaign. This established reporting structure allows you to learn and experience the strategies as they are executed for your company.
