Local Search Marketing

Local-Search-Engines
Google Maps Optimization

It has never been more important to promote your business locally as online research uncovers several interesting facts to support the trend towards Local Search:

  • 43% of people online are looking for something to buy locally.
  • 54% of internet users have thrown away the phone book.
  • Advertising dollars spent on Local Search will triple in upcoming years.

While Google and Yahoo! dominate nearly every other part of the Web, they have yet to fill up on local-search traffic. The top five local search sites are only reaching about 55% of the general Internet audience, according to ComScore.

Maps optimization and distribution has become an important part of our internet marketing services and we aim to achieve high rankings in both Maps and organic results on the same search page where possible.

How Local Searchlocal-serps Results Work

Google uses a different process from organic search results for choosing who gets listed here and how local businesses are ranked in maps listings.  These different ranking factors for Local Search mean that your company must develop separate strategies to get noticed and get more traffic from these local search engines. This boosts your brand power and credibility of our clients in their local areas, not to mention more traffic and sales.

When a search is performed on Google that might have a local intent, Google shows Map Results at the top of the results: they also recently made a change for lots of broad level search terms to show a Map at mid page.  By broad terms, we mean things like Dentist, Pizza, Landscaper, Lawyer, etc.  Google is now using IP targeting to determine the searchers location to serve up local results. This is making Google Maps optimization even more important than ever before.

How We Can Help

Our internet marketing experts have helped hundreds of companies generate traffic to their website and have studied the Local Search Ranking factors that are used by Google to rank your local business listing.

  1. We start with by creating a Google Maps & Yahoo! Local business.  Our Business Listing Creation process includes the creation of your business profile on Google Maps, Yahoo! Local and up to 50 other local business listing sites to ensure maximum visibility.
  2. Using our previous experience optimizing other local businesses, our Business Profile Optimization develops your business profile content on Google Maps & Yahoo! Local business and the associated web page to improve the keyword ranking for up to 10 targeted keywords.
  3. To improve upon your initial rankings, our Local Business Citations service promotes your local business listing and associated web page across the internet to improve your keyword ranking.
  4. You will be able to monitor your local search rankings, visibility, and traffic with our Local Business Report.  This monthly report includes a review of Google Maps activity, referring traffic analytics (for Google Analytics users), and your targeted keyword rankings.