Link Building Campaigns

Linking Building Campaigns
SEOMoz-Ranking-Factors

Linking Matters!  According to a recent survey of SEO Experts by SEOMoz, around 66% of the Google Ranking Factors relate to Domain Trust, Link Popularity, and Anchor Text found in external links.

This same website asked its SEO members what was the hardest part of SEO? Over 60% picked Link Building Campaigns. Google trusts links because it takes time, money, brand, great content, and more to build a quality link profile.

Backlinks, Google Rankings, and the traffic they generate are worth the investment. Most businesses and website owners under estimate both the value of their current links and the amount of energy and effort it takes to build quality and trusted links to both their domain and to specific pages.

Link Building Campaigns

We make it easy to get started with our standard Link Building Campaigns that can be completed over 6 months. We have worked on building links for years with some of our clients, but you can decide if you want to continue or move to more advanced link building strategies after our first Link Building Campaign.

Here is a quick overview of a standard Link Building Campaign:

  • Benchmarking: Using 4 different sources for benchmarking gives us the necessary benchmarks to measure both quantity and quality of link growth during the link building campaign.
  • Keyword Research & URL Targeting- We perform Keyword Research utilizing your website and third party tools. Our goal is to find approximately 25 target keywords and then map the target keywords to URLs on the website. We then identify between 5-10 target keywords as candidates for Link Building.
  • Website Promotion- Our initial website link building activity focuses on build trust for the core domain including both Free & Paid Directories, Article Marketing, Blog Posts, Social Bookmarking, and Social Network Profile Creation.
    • Keyword Campaigns - Our keyword campaigns focus on 2 to 4 the high priority target keywords through placement of Blog Articles, Article Marketing,  Paid Directories (General & Niche), and Social Bookmarking Services
    • Online PR- Advanced link building tacticsthat can be deployed include Web 2.0 Content, Micro Sites & Blogging, Web-based PR , Blog Engagement, and Personal Networking.

    For more information on our Link Building campaigns:

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