• Web 2.0 Link Hub – Creation of up to 25 unique profile pages  on popular Web 2.0 websites that have a page rank of 4 or greater and interlink all the sites.   In addition to linking to each other, the sites will also link back to your website, or several different page on your website.   A special feature of this promotional activity is the custom video created for the created YouTube channel.  The resulting backlinks result in higher page rank in the search engines for your website and the specified keywords of your choosing.  All profile pages and accounts are shared via a final report.
• Squidoo Lens Creation – Creation of 5 keyword focuses Squidoo Lenses consisting of  approximately 700 words of unique content.   Squidoo is a huge topic-based web index of highly ranked pages with exceptional opportunites to gain backlinks.  Service includes promotion through social bookmarking sites to encourage indexation of the Squidoo Lens.
• Hub Pages Creation:  Creation of 3 “Hubs” that are unique and informative with keywords pertinent to the target website and its’ online marketing efforts.  Each Hub also includes 2 backlinks, a relevant video, and is promoted on social bookmarking sites and Twitter.   This is also a topic driven online environment where users post content and comment on the things they interact with. The Hubpages community is very active and high visibility is easily achieved by adding content.
• Blog Commenting:  Submission of 50 Comments on blogs with some type of relevant content that accept user comments.  The process searches for relevant blogs to your industry, product, or service and leaves informed comments below the blog that creates a quality backlink after the comment is approved.  These types of links include both “follow” and “nofollow” as it creates a link coming from a related topic or field.  “Follow” links can increase your page rank while “nofollow” will still signal relevance to search engines for website promotion.
• Press Release Distribution -  This service supports one press release through an approved press release service, our top recommendation is PRWeb, can produce a high number of quality backlinks.  The actual press release will often rank very high for a targeted keyword and the press release can include up to 3 different URL links to support very targeted keywords.   The press release distribution includes several high-trust websites, such as Yahoo! News, that can add “Trust Rank” to your domain.

To get started, we recommend starting with the following 4 directories:

1. Yahoo! Directory -  Annual Cost $299
2. Best of the Web – Annual Cost $149
3. Business.com – Annual Cost $299
4. Go Guides -  One Time $69

There are lots of websites that rank all of the Paid Directories that are available:

• http://www.best-web-directories.com/paid-directories.htm
• http://www.seocompany.ca/directory/top-web-directories.html

Based on our experience with specific Paid Directories, we recommend establishing a $250 budget (we spend approximately $150 on actual submission fees and charge $100/month for processing) for an extended period of time and slowly submitting to a combination of General, Industry, Niche, and Location based Directories based on your specific business or website profile.

For this extended submission process, we primarily promote your primary domain name (www.domain.com recommended) using a variety of different anchor text to support targeted keywords.  If requested, we can also support individual pages on your website in place of the primary domain or even promote individual pages only.  During this process, we will also attempt to locate and submit to very specialized directories that are usually more relevant than the general directories.

A Paid Directory Listing strategy is a great addition to your Online PR campaign, but we encourage this type of activity as an additional link building activity.  You don’t want to rely on just one method for a link building strategy.

Our Link Building Campaigns cover social bookmarking, article marketing, and blog post syndication and can be combine with Paid Directory Listings or other forms of Online PR like Press Release Submissions, Web 2.0 Content, or Social Profile Marketing.

Our SEO experts have analyzed and successfully optimized hundreds of websites ranging from small business to big brands.   The SEO audit includes a personalized review from your dedicated SEO expert, a technical analysis of your website, and SEO recommendations to improve your organic search engine rankings.

Goals of the SEO Audit

• Assess how friendly your website is to search engine robots
• Inspect the technical framework and architecture of your website
• Identify core SEO keywords based on research and insight
• Analyze your website’s ability to target these keywords in content and meta tags
• Evaluate current link popularity of your website against top competitors

Our SEO Technical Review Checklist consists of:

• Technical Review: Complete report on Crawl Errors, Content Analysis, Internal Link Structure, Site Download Speed, Home Page Speed and sitemap.xml Index Rate.
• URL Management: Use the website robots.txt, page canonical tags, GWT parameter ignores & preferred domain, static urls, and 301 redirect strategy to optimize the website URLs into the search engines.
• XML Sitemap: Setup and management of Sitemap.xml creation for websites with up to 500 URLs.  For larger sites, we will support internal resources to develop an automated process to build the sitemap.xml.
• Internal Link Structure: Review and recommendations for the website information architecture to improve internal Page Rank and anchor text support for target keywords.
• Other Items:  Examples of other items that could be covered depending on the website include Shared IP Address, Home Page Status Codes,  Code to Text Ratio, Site Compression, Remote Use of .js & CSS

Our Competitive Research Checklist includes:

• Keyword Traffic Analytics: Distributed report showing key performance metrics on top website content including keywords, bounce rates, conversions and other traffic quality measurements.
• Keyword SERP Rankings: Distributed report showing keyword rankings based on automated search queries and gathering of rankings on top search engines for up to 50 keywords on the major search engines.
• Keyword Research: Identify, analyze, and document the top keywords for the website to target through the process of brainstorming keyword combinations, reviewing website content and analysis of keyword volumes.  The keyword research process identifies up to 25 keywords from the brainstorm, 1,000 for keyword volumes, and provides up to 50 recommended keyword targets.
• Competitive Scorecard: Identification and qualitative review of up to 10 competitors to analyze the organic strength to determine how easy/difficult it will be to win top rankings in relation to the collective set of websites.

Our Content Development Checklist includes:

• Content Traffic Analytics:  Distributed report showing key performance metrics on top website content including keywords, conversions, bounce rates, and other traffic quality measurements.
• Page Title Optimization:  Mapping of the identified keyword targets to appropriate website URLs along with review & recommendations for up to 25 pages including the Page Title & Meta Description.
• Template Optimization: Review & recommendations for the website template, typically the header and footer, to improve website optimization and domain authority.
• Home Page Review: Review & recommendations for home page content including revisions for existing content as well as recommendations for content & links to be added, or removed, from the home page.
• Website Content Review: Review & recommendations of up to 5 pages on the website to enhance the existing body copy to support targeted, or long-tail keywords assigned to web page.

Request Proposal for SEO Audit

History of links is a factor – the sooner you begin your campaign the sooner you can grow your link base and trust. We make it easy to get started with our standard Link Building Campaign package that can be completed in 6 months.  We have worked on building links for years with some of our clients, but you can decide if you want to continue or move to more advanced link building strategies after our first Link Building Campaign.

Learn more about Market Vertical Partners Link Building Campaigns

1. What websites have you worked on before?
2. Can I call your references?
3. What do you think of my website?
4. What techniques will you use to increase traffic volume?
5. What can you guarantee?

What websites have you worked on before? A good SEO company should have worked on a few dozen websites at bare minimum. Every website has its own degree, and a solid SEO company will have come across unique challenges with each website.

Can I call your references? It is not uncommon for SEO customers to demand non-disclosure agreements. However, there are generally a few people who are willing to be called as a reference, especially if the consultant delivered substantially good work.

What do you think of my website? Some SEO companies will not look at your website without getting paid first. If someone is proposing an SEO job without at least looking through your website structure, you can put them at the bottom of the list of potential SEO companies. Almost any good SEO company would point out obvious SEO impediments before submitting a proposal. You shouldn’t expect to get in-depth optimization advice for free, but if your consultant did not mention a major obstacle, it is always possible that he or she did not notice it, which is a red flag in itself.

What techniques will you use to increase traffic volume? Will they make changes to your existing website coding or will they just be adding or revising meta tags? Will they be performing SEO copywriting and editing to add relevant keywords to your visible page text? Will they be adding new pages, or possibly redesigning your navigation to make it more search engine friendly? Make them define their successful SEO practices and methods.

What can you guarantee? If an SEO company is offering high-ranking guarantees – how is that possible when no one can control or influence the search websites? Even Google’s own published guidelines states: “No one can guarantee a #1 ranking on Google. Beware of SEO companies that claim to guarantee rankings, or that claim a “special relationship” with Google, or that claim to have a “priority submit” to Google. There is no priority submit for Google.”

Facebook advertising allows you to reach your exact audience and connect real customer to your business.   You can choose from pay per click (CPC) or impression (CPM).  If you are interesting in learning how to promote your business on Facebook, let’s talk about your internet marketing strategy.

One effective method of building links is to write articles and submit them to popular article repositories. Here are a few examples of recent articles we have written for MVP:

• http://www.articlesbase.com/online-promotion-articles/the-importance-of-link-building-695797.html
• http://activerain.com/blogsview/850628/How-Important-is-SEO-to-your-Website
• http://www.articledashboard.com/Article/Domain-Names-and-SEO/664677
• http://www.articleoutpost.com/articles/240820/1/What-are-SEO-friendly-links/Page1.html

If your company is interested in building links for your website via article writing, let’s talk more about link building campaigns.

* Guaranteed Organic Inclusion
* No Management or Set-Up Fee
* Controlled Marketing Message
* Rapidly Refreshed Content
* Low Fixed Cost Per Click
* Quality Search Results at a Low Cost

The cost is a flat rate per click, no matter where the listing lands in the natural search results. We have found the Yahoo Paid Inclusion program to be a high converting, high ROI program since the listing shows in the natural search listings and has such a low cost for your targeted keywords. All incurred charges will be added to your monthly invoice as a line item expense to allow for easy tracking and payments.

• Article Base: The Importance of Link Building
• Active Rain: How Important is SEO To Your Website
• Article Dashboard: Domain Names & SEO
• Article Outpost: What Are SEO Friendly Links

These links contain links in the articles as well as links in the published profile promoting a variety of different targeted keywords for organic rankings.

If you are looking for more visibility online, our social marketing service will help you attract new customers, connect with existing clients, and your position your business for the future of internet messaging.  Contact us today to learn about more about this new marketing service from MVP – Market Vertical Partners.