Acquisio PPC Technology

The world of Paid Search Management (pay per click marketing) is evolving at a rapid pace and we understand that fast and efficient integration of new technologies will benefit all of our partners and clients.  We are pleased to announce our selection of Acquisio as our technology partner for pay per click software.

The Acquisio technology platform includes several important features that we find crucial to the successful management of our clients Paid Search Campaigns:

• Report Generator – The integrated report building tool aggregates data from across all of the major PPC providers and allows for quick report production of beautiful PDF files.  This instant ability to produce reports for weekly and monthly distribution means that we spend less time building reports and more time actually working on your paid search campaign.
• Campaign Trend Bar – Spotting small weakness in a PPC campaign before they become costly problems is part of the art of professional paid search management, a fact most search engine marketing tools fail to address.
• Rules-based Campaign Management – Easy creation and application of powerful rules along with sophisticated tools to help manage and monitor the effectiveness.
• Campaign Optimization – Ability to minimize or maximize one specific campaign metric such as Impressions (Branding), Clicks (Site Traffic), Conversion Cost (ECommerce), or Costs (Budgeting).
• Keyword alerts – More than just bidding tools, the technology draws attention to details that need to be reviewed and addressed.  Think pausing “keywords that suck” or receiving an email when a keyword has a poor quality score.

Sample  Screen Shots

Trend Bar

Bid Manager

Rule Builder

Sample Rules

 

Follow MVP on Twitter!

Market Vertical Partners would love to connect with you on Twitter. Stay up to date with the latest news, insights, and thoughts from the Team at MVP on Twitter!

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MVP Team
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Google Search Adds Twitter

Google Search Adds Twitter – What It Means for Business

Twitter has become a social networking phenomenon. This stream of consciousness type media outlet is followed religiously by millions on a minute by minute basis, which makes it an exciting new source of real time information. Google saw the potential to provide searchers with another form of search information that is more up to date and can be better targeted to their keywords than traditional search links. Google announced that they would be adding Twitter to their regular search pages on October 21, 2009 at the Web 2.0 summit. The addition of Twitter “tweets” to search results is predicted to influence businesses in several different ways.

One direct impact on Twitter’s business is that it may have found a steady source of revenue from the deals inked with both Google and Bing. Up until now business analysts have been skeptical of how long Twitter could maintain its forward progress without using ads from vendors on its site to generate stable revenue. Now that it is receiving a steady stream of capital from the two giants in the search engine industry it looks like Twitter will be able to strengthen its market share and enhance its services. This should foster new innovation and competition in the social networking niche of the Internet that can be taken advantage of by businesses looking for new media outlets.

This new type of search provides attractive opportunities for businesses in that they will be able to convey real time information to a much broader audience than if they were using regular search engines alone. For example, vacationers at a beach resort can tweet about the current weather conditions and their experiences at the resort while they are actually there. If a user is searching for a vacation spot they can get that in-depth real time information by people who are actually there instead of just a flat marketing site or a room rate from a standard search. This gives them the ability to make more informed decisions by getting reviews from people that they already trust who are inside their social networking circle.

The type of information generated from Twitter could be extremely useful to report weather conditions, stock quotes, breaking sports news, and many other types of time sensitive information. It also can be a great way of broadcasting news and information directly from laptops and cell phones. Twitter represents the masses and gives everyone a voice instead of information influenced by the media, politicians, and personalities that can manipulate information to suit their purposes and agendas. It lets the user drill down to the micro level of news.

Businesses can take advantage of the type of information that Twitter provides in order to reach out to customers on a larger scale. Searchers can see information about businesses that standalone marketing pages can’t convey. Since the information is coming directly from other real people inside the searcher’s own networking circle the information is much more reliable. This would be great for reviews of services provided by businesses and give them a stronger outlet to represent themselves and give a more in depth explanation of what they offer. This is only the beginning and these types of technology partnerships could prove to provide many new opportunities for businesses to increase their exposure to markets and customers.

 

Yahoo! Announces End of Paid Inclusion

Yahoo! has announced that they will drop their paid inclusion offering at the conclusion of 2009.

This comes after much speculation as to whether the program would continue following the Microsoft/Bing merger in addition to the controversy around whether or not paid search results belong inside of the organic list. Instead of continuing the paid inclusion program, Yahoo! will be focusing resources upon enhancing their search advertising program through increased relevancy, ROI, and rich ad targeting.

They have made the announcement now so that they can help transition clients off of the program by the end of the year.

For more information, please refer to the following post:
http://searchengineland.com/yahoo-to-drop-paid-inclusion-program-27852

 

Google Adwords Certification

It took us long enough, but we finally talked one of our employees into studying and taking the exam for the Google Adwords Certification.  Congrats to Ryan Pezzotti who passed with ease!  Email me if you want to know his *actual* test result.

I guess this makes us official PPC experts   JK.  MVP has been managing Google Adwords Accounts for over 3 years and currently manages Paid Search for over 25 small – medium sized businesses totaling over $100,000 in monthly spend.  Contact MVP if your SMB or B2B website is looking for a PPC firm to not only manage, but optimize your Paid Search marketing campaign.

 

MVP Moves to Denver Office

We are pleased to announce that MVP is moving to a new office near downtown Denver during the month of May 2009. The new office is located on Platte Street, near downtown Denver. The address is as follows:

Market Vertical Partners
1553 Platte Street, Suite 301
Denver, CO 80202

After moving into the Denver Office, we will continue to use the present telephone and facsimile numbers, which are:

Telephone: 303-955-5228
Fax: 303-648-5208

Our website is unchanged and remains “www.marketverticalpartners.com”. There will be no problem for any correspondence mailed to the present address, but we hope you can update the change as soon as possible.

It is to meet the needs of the fast growth of the firm as well as to improve our working conditions that we decide to acquire the new office. Once again, we are very pleased to announce the Market Vertical Partners new office location.

 

The Future of PPC Advertising

By 2010, online marketers will spend $7 billion dollars on pay per click marketing. (Jupiter Research). So pay per click (PPC) programs are only going to get more competitive and more expensive. It is enticing for companies to open an search engine advertising account and setup their first keyword campaign to drive traffic to their website.

Without the proper strategy development and software automation, your company is at a severe disadvantage compared to the other companies who are advertising on the same keywords. This initial disadvantage leads to companies to over-bid on keywords, generate un-qualified traffic, experience low conversion rates, and generally consider pay per click to be a less than effective direct market strategy.

Learn more about how MVP can help your company with your Paid Search Marketing Strategy.