Recently Yahoo published a patent application that explains how the company analyzes web pages for related keyword phrases. Yahoo identifies several likely phrases from the content of the web pages and matches those phrases with a content dictionary. The patent application suggests that it is beneficial to use these related keywords close together on a […]

It is not entirely uncommon for websites to duplicate some of the text and/or images from your site and use them without even crediting the source. These sites may be getting traffic from the content that your website would have otherwise received. Some search engines penalize the rankings of pages with duplicate content, possibly harming […]

After creating an XML sitemap for your web site, you can submit it to major search engines so that they will index the pages sooner and update the search listings for them more frequently. However, the procedure for submitting sitemaps varies significantly from one search engine to the next. Here are some details on how […]

If you have a large site with lots of different pages and target links then you should have a sitemap for it. A site map is similar to a table of contents in that it allows people to see an abbreviated version of what’s available on your website.
To create your site map the first step […]

Competitive research is an important part of any search engine optimization plan. Luckily, there are several tools that can help improve your results.
The first step in any competitive research plan should be keyword research. Otherwise you might as well be throwing your money away. Keywords can bring high search volume and cost a lot of […]

If you run a website, own a business, or manufacture a product, it is quite possible that it will receive negative publicity on the web at some time. This could be in the form of a news article, blog posting, review, or forum topic. Either way, it has the potential to harm your reputation and […]

Unethical SEO (Search Engine Optimization) practices are entirely aimed at manipulating search engines, often to the detriment of their users. Web sites which employ such tactics are sometimes removed from search results. These unethical practices also undermine the reputation of legitimate SEO firms, and make it more difficult for searchers to find relevant information.
Some examples […]

Geo-targeting is the practice of providing different content and/or advertising to web site users based upon their geographic locations. This lets visitors to a web page see information and ads which are more likely to be of interest to them. There are multiple methods for carrying out geo-targeting, and different ways it can be utilized.
Geo-targeted […]

As with any complex subject or issue, there are some big myths about Search Engine Optimization (SEO) which should be dispelled. Read on to learn about five of these myths.
1. Some people claim that the purpose of SEO is to “manipulate” search engines. Actually, SEO helps make it possible for search engine software to identify […]